AIA video shines as national cricketers win hearts
The last you heard of them, the Fire Boys, who play street cricket at
the 'Mati Park' in Vauxhall Street, unveiling a gigantic cricket ball
mural on AIA's Office wall space. Now, they are a sensation.
How did this happen? If you haven't already seen the trending viral
sensation to take the internet by storm, you must. A perfect recipe of
our national heroes, a cute team of budding street cricketers and a plot
that truly tugs at your heartstrings, AIA's latest viral video is a
must-see.
As the Official Insurance Partner of Sri Lanka Cricket, AIA found a
way to make a dream come true.
The Fire Boys, armed with not much else than undeterred grit,
impressive skills and striking confidence are a team of kids who adore
cricket and aspire to play for the national side when they grow-up. Our
national cricketers, it goes without saying, are their undisputed idols.
That is why AIA organized a surprise friendly match for the Fire
Boys, with their heroes, the Sri Lanka national team. It made for an
experience they won't forget.
Launched during the Australian tour, the video was a super hit,
garnering an unprecedented engagement on Facebook with over 400,300
views, almost 4,500 shares and 3,900 likes, along with over 300
comments, in just a week of launching.
AIA was also the first to use real time geo fencing at a match in Sri
Lanka, disseminating this heartwarming video to the enthused crowds at
the T20 matches of the Aussie tour, in addition to other innovative
platforms of communications. |