Alpha goes for AR technology

Alpha Industries has entered into an agreement with LiveRoom, a cloud-based virtual showroom platform that is driven by the latest of AR (Augmented Reality) technology.

LiveRoom is one of the world's first PaaS (Platform as a Service) for advertising and marketing in AR technology for e-commerce. AR technology is setting strides in the virtual business world intermingled with technology.

Alpha Industries, Director Sales and Marketing, Safraz Careem said, "We have realized that Augmented Reality is the future of eCommerce and as a leading furniture manufacturer in Sri Lanka, Alpha Industries wants to support innovations and be the first company to use this platform. This approach only proves our commitment towards ensuring the best for our customers not only through product but through services as well." "A customer can now download the app, take a photo of the product they are interested in at the showroom or website and place it in their home to see how it fits in with their taste," he said.

Alpha Industries will adapt to this new technology and work closely with LiveRoom as the launch customer in Sri Lanka. After having recognized the immense demand for home furniture from prospective customers, the introduction of the AR concept would blend in well with customers who look forward to purchase furniture for their homes, a company press release said.