4As and SLPI's Certificate in Corporate Communications

The Accredited Advertising Agencies Association (4As) in partnership with the Sri Lanka Press Institute (SLPI) is now starting its third intake of students for the course in Corporate Communications and Public Relations. The first and second intakes have generated much goodwill, regard and demand from employers, practitioners and students. With the participation of four experienced industry CEOs, the course focuses on professional hands-on learning with many industry case studies, underpinned by theoretical concepts and methodologies, which they share with the students. The course provides an interactive environment valuable to students whether they are novices or more mature practitioners, where they can gain skills needed to succeed in jobs in Corporate Communications and PR, whether within a consultancy or organization.

Students attending the last course benefitted from the insight of top experts in these fields, who will be the lecturers this time around as well. The lecture panel includes Founder Chairman of Bates Strategic Alliance - Nimal Gunewardena, CEO of Omnicom Media Group, Sri Lanka - Keith Wijesuriya and Managing Director of Words Advertising - Rohan Rajaratnam. Course Director Adrian Ferdinands does two cameo sessions on Personal Branding, which will help students in their professional careers.