Sunday Observer Online


Sunday, 02 October 2016





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Munchee sponsors volleyball for the 9th year

Munchee will once again sponsor the National Volleyball Championship organized by the Sri Lanka Volleyball Federation. This is the 9th occasion that Munchee, the flagship brand of Ceylon Biscuits Limited extended its sponsorship towards this national event. The tournament commenced on October 1st , 2016 and will be conducted in four categories for men and women, played at two levels - Novices and Super League. The finals are scheduled to be held on November 29th, 2016 at the Youth Services Council Indoor Stadium - Maharagama.

During the past 9 years, Volleyball as the National Game has been able to achieve tremendous progress through the National Championship which is under the Sponsorship of Munchee. It is noteworthy to mention that under Munchee sponsorship, the country's National Game - Volleyball has been able to get not only financial support but also other means of assistance such as novel promotional activities to promote the game and bring it closer to the people. For instance, during the first year of Munchee sponsorship, a promotional campaign was organized to collect 2 million signatures from Volleyball fans to symbolize their support towards the game.

As a result of the high awareness and imagery created by this campaign, the number of teams that participated in the National Volleyball Championship was increased by 300% in the same year.

During the past 9 years, participation has continuously grown and currently an average of over 4,000 teams take part in the Munchee National Volleyball Championship. In comparison with Munchee's pre Sponsorship period, the participation shows a five fold increase.

Commenting on the Munchee sponsorship, W. G. S. Erandika - President of the Sri Lanka Volleyball Federation said that under Munchee's sponsorship, the pride of Volleyball has elevated to a greater height and in return we have experienced an awakening of the game, especially in rural areas. This is evident by the participation of an ever increasing number of teams every year, emphasized the President of the SLVF.

"As a leading local business conglomerate, our objective of extending our continued sponsorship for the National Volleyball Championship is to assist and contribute toward the growth of country's National Game Volleyball," said Ms. Theja Peiris, Group General Manager - Marketing, Ceylon Biscuits Limited.

She further said that it is in line with CBL's corporate social responsibility policy. "This year too Ceylon Biscuits Limited, through its flagship brand Munchee has committed to extend its maximum support to the National Volleyball Federation in their effort to uplift the game." The CBL Group GM expressing her hopes said that the Munchee National Volleyball Championship - 2016 would also attract a record number of teams from all over the country.


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