Munchee sponsors volleyball for the 9th year
Munchee will once again sponsor the National Volleyball Championship
organized by the Sri Lanka Volleyball Federation. This is the 9th
occasion that Munchee, the flagship brand of Ceylon Biscuits Limited
extended its sponsorship towards this national event. The tournament
commenced on October 1st , 2016 and will be conducted in four categories
for men and women, played at two levels - Novices and Super League. The
finals are scheduled to be held on November 29th, 2016 at the Youth
Services Council Indoor Stadium - Maharagama.
During the past 9 years, Volleyball as the National Game has been
able to achieve tremendous progress through the National Championship
which is under the Sponsorship of Munchee. It is noteworthy to mention
that under Munchee sponsorship, the country's National Game - Volleyball
has been able to get not only financial support but also other means of
assistance such as novel promotional activities to promote the game and
bring it closer to the people. For instance, during the first year of
Munchee sponsorship, a promotional campaign was organized to collect 2
million signatures from Volleyball fans to symbolize their support
towards the game.
As a result of the high awareness and imagery created by this
campaign, the number of teams that participated in the National
Volleyball Championship was increased by 300% in the same year.
During the past 9 years, participation has continuously grown and
currently an average of over 4,000 teams take part in the Munchee
National Volleyball Championship. In comparison with Munchee's pre
Sponsorship period, the participation shows a five fold increase.
Commenting on the Munchee sponsorship, W. G. S. Erandika - President
of the Sri Lanka Volleyball Federation said that under Munchee's
sponsorship, the pride of Volleyball has elevated to a greater height
and in return we have experienced an awakening of the game, especially
in rural areas. This is evident by the participation of an ever
increasing number of teams every year, emphasized the President of the
"As a leading local business conglomerate, our objective of extending
our continued sponsorship for the National Volleyball Championship is to
assist and contribute toward the growth of country's National Game
Volleyball," said Ms. Theja Peiris, Group General Manager - Marketing,
Ceylon Biscuits Limited.
She further said that it is in line with CBL's corporate social
responsibility policy. "This year too Ceylon Biscuits Limited, through
its flagship brand Munchee has committed to extend its maximum support
to the National Volleyball Federation in their effort to uplift the
game." The CBL Group GM expressing her hopes said that the Munchee
National Volleyball Championship - 2016 would also attract a record
number of teams from all over the country.