Richard Pieris launches 'St Clair's tea' in Russia
St. Clair's Teas, grown, manufactured, processed and marketed under
the watchful management of Richard Pieris and Company has entered the
quality conscious, cash-rich massive Russian market recently. The launch
coincided with the annual Prodexpo Trade Exhibition held in Moscow in
Gehan Ellepola, Business Development Manager for Maskeliya Tea
Gardens Ceylon Ltd., a subsidiary company of Richard Pieris and Company
said, "This was the golden opportunity we were looking for our branded
teas. Business in Russia is booming and the urban population is
cash-rich and are looking for products and services that complement
their affluent lifestyles.
Quality is the buzz word there and with the reputation that 'Ceylon
Tea' has cultivated world-wide, Russia and CIS in particular; we are
positive that St. Clair's teas will perform very well.
Marketing of the product in Russia is carried out through an
exclusive distributor who is no stranger to the tea industry."
Under the St. Clair's brand name black teas, green teas, flavoured
black and green teas, leaf teas, souvenir packs and gift items are
exported to Russia, a country for the past so many years who has been a
steady buyer of Ceylon teas.
St. Clair's Teas are manufactured using the harvest of the Richard
Pieris plantation group, which has a cumulative cultivated land extent
of over 15,000 hectares of well-nurtured tea in the high, mid and low
elevations. St. Clair's teas are garden fresh, coming from Richard
Pieris owned plantations, thus guaranteeing that freshness, quality,
taste and aroma which premium Ceylon teas are synonymous with.
The St. Clair brand is built around the story of the St. Clair estate
and its founder James W Ryan, an Irishman whose love and intense passion
for tea saw him cultivating and managing St. Clair's tea plantation in
Maskeliya Tea Gardens Ceylon Ltd. which commenced its export venture
in 2006 exports teas to Romania, China, Japan, Chile, South Africa and
Australia while witnessing continuous growth in demand. Ellepola said,
"At present Russia is the most lucrative market for tea exporters who
are committed to value addition and maintaining quality. Though the
market is flooded with average teas from other origins, Ceylon Tea has
still maintained its predominant position in the Russian market.
There is plenty of room and opportunities for players like us who are
committed to quality, which is the primary concern of the most ardent
tea drinkers in Russia."