Orange Electric bulbs become No 1 in Lanka
Orange Electric again showed its leadership and marketing strength by
securing the Number 1 brand position in the bulb category setting
another milestone in the company's illustrious history.
Chief Operating Officer - Lighting, Rahman Zubair speaking at the
Channel Partners meet at Kandalama last weekend, confirmed the brand's
leadership position in bulbs, based on the retail audit carried out by
AC Nielsen research.
He said that this was a great achievement for the company and the
country as it was the first time in the lighting industry that a local
brand was able to take the dominant position away from an international
"This achievement indicates the people's confidence in the brand's
quality and commitment to patronising local brands." He attributed the
phenomenal growth of the brand to the sales team's hard work and
dedication that went above the call of duty.
Sales Representative - South, Nalindra Nanayakkara during the three
years the sales force had nurtured the brand like a tender sapling and
was proud that the efforts had now resulted in a great (oak) tree".
Regional Sales Manager, Rukman Hettiarachchi said that "the main
success to gain leadership during such a short time was due to
discipline at all levels." Commitment and teamwork as a norm in the
division and working towards one common goal contributed to this
success, he said.
A pioneer distributor, Weerasiri Adikari said "Orange Electric
lighting always ensured that the distributors wealth was safeguarded
through the investment of the brand growth".
Advisor to the Federation of the Visually Handicapped, Dr. Wickrema
Weerasooria delivering the keynote address at the conference, recognised
the company and the brand as a CSR partner that gave dignity to charity.
He said the organisation's agreement to donate a part of its sales
proceeds to the blind cause was a model to other companies.