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DateLine Sunday, 23 March 2008

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Orange Electric bulbs become No 1 in Lanka

Orange Electric again showed its leadership and marketing strength by securing the Number 1 brand position in the bulb category setting another milestone in the company's illustrious history.

Chief Operating Officer - Lighting, Rahman Zubair speaking at the Channel Partners meet at Kandalama last weekend, confirmed the brand's leadership position in bulbs, based on the retail audit carried out by AC Nielsen research.

He said that this was a great achievement for the company and the country as it was the first time in the lighting industry that a local brand was able to take the dominant position away from an international brand.

"This achievement indicates the people's confidence in the brand's quality and commitment to patronising local brands." He attributed the phenomenal growth of the brand to the sales team's hard work and dedication that went above the call of duty.

Sales Representative - South, Nalindra Nanayakkara during the three years the sales force had nurtured the brand like a tender sapling and was proud that the efforts had now resulted in a great (oak) tree".

Regional Sales Manager, Rukman Hettiarachchi said that "the main success to gain leadership during such a short time was due to discipline at all levels." Commitment and teamwork as a norm in the division and working towards one common goal contributed to this success, he said.

A pioneer distributor, Weerasiri Adikari said "Orange Electric lighting always ensured that the distributors wealth was safeguarded through the investment of the brand growth".

Advisor to the Federation of the Visually Handicapped, Dr. Wickrema Weerasooria delivering the keynote address at the conference, recognised the company and the brand as a CSR partner that gave dignity to charity. He said the organisation's agreement to donate a part of its sales proceeds to the blind cause was a model to other companies.

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