Rocell seizes to be the 'first'

Rocell Bathware inaugurated one of South Asia's largest production facilities Royal Ceramics Lanka Limited, announced at the launch of its state-of-the-art production facility at Templeburg Industrial Estate in Panagoda, Homagama.

This manufacturing facility is one of the largest and most sophisticated production facilities in South Asia, and is a result of a Rs. 1.8 billion investment which has been approved by the Board of Investment of Sri Lanka. According to the Managing Director of the Rocell group Nimal Perera, Sri Lanka is facing a decisive moment in its economic history and after a 30 year old war the country is at a threshold for accelerated growth.

Opening a facility of this nature at a time like this is a reflection of a local brand gearing themselves to face the challenges that lay ahead and seizing the opportunity for new beginnings.

Rocell Bathware aspires to contribute substantially to the nation's economy while offering employment to the people of Sri Lanka.

With an annual rated production capacity of 250,000 pieces and employing a dedicated workforce of over 200 personnel who are committed to establish a new standard in the sanitary ware market, Rocell Bathware is now equipped to manufacture high quality sanitary ware for both the Sri Lankan and international markets.

In keeping with the Mahinda Chintana, the Rocell brand plan envisions to position Sri Lanka on the global map as a manufacturer and marketer of value added products generating valuable foreign exchange.

'It's a historic day for us. We are pleased to announce the opening of one of the largest sanitary ware manufacturing plants in Asia. Rocell has always pitched to be the 'first' in many areas, from being the first and only sanitary ware manufacturer in Sri Lanka, to now being hailed as having one of the most modern and state of the art production plants in Asia.

By building this production facility, we are proud to be progressively contributing towards Sri Lanka's industrial and economic sector through enhanced wealth generation for the nation and its people,' said Tharana Thoradeniya, Chief Executive Officer of Rocell Bathware Ltd.

The new production facility features technology from leading European sanitary ware machinery and houses a ninety cubic metre kiln, automated driers, and robotic glazing lines, equipment which gives the company the ability to produce bath ware that meets international standards.

The technical know-how and machinery for the plant is sourced from two of the world's premier suppliers of the sanitary ware industry, namely Unimak of Turkey and SACMI of Italy, and is manufactured to quality standards conforming to British standard specification BS EN 3402-1962, thereby ensuring that the products will be on par with that of any leading European manufacturer in terms of both design and quality.

Always creating ways to inspire elegant living by being at the forefront of fashion, world class design, and integrity coupled with unmatched quality, Rocell caters to an audience that appreciates originality, quality, and aesthetic beauty. Rocell Bathware understands that in today's modern lifestyle, the ambient space hitherto perceived as purely functional has now evolved to an extension of one's living space. It is now a place where an individual's life undergoes regeneration - a place to de-stress and to touch base with your inner self - a place to relax and enjoy a sense of well being.

As such, Rocell Bathware strengthens the evolution of the bathroom from a functional space to a place of serenity, renewal, and relaxation.

The Rocell Bathware design philosophy is focused on contemporary designs that complement the global trends of minimalism and simplicity. Created by Italian designers, these modern, yet timeless ranges highlight space and light as essential elements in a room that is designed for life.

The collection encompasses all plumbed-in ceramic bathroom fixtures used for personal sanitation and washing requirements such as wash basins and toilet suits, water closets and water tanks, bidets, and other related accessories, which come in design sets under titles such as Elements Aqua, Intense, Dune, Living, Eternity, Summer Blue and Deep Blue, all reasonably priced.

Through the launch of Rocell Bathware, Royal Ceramics Lanka Limited has now become the pioneer in the industry, establishing themselves as the first and only state of the art sanitary ware manufacturer in Sri Lanka.