Oral health promotion project in NWP

The Sri Lanka Dental Association (SLDA) and Unilever Sri Lanka, launched the 'Live Learn Laugh' oral health promotion project in 2006. The 'Live Learn Laugh' project is funded by FDI World Dental Federation and Unilever Global.

Phase II of 'Live, Learn, Laugh' (LLL) was launched in the North Western Province to inculcate the habit of brushing twice a day with fluoride toothpaste to children in 150 schools. The Sri Lanka Dental Association, Unilever Sri Lanka, the Ministry of Education and the Ministry of Health are the main stakeholders. Under Phase II, the LLL project has already been implemented in 50 schools and plan to implement it in 100 more schools by taking two batches of 50 schools each in January and May 2013.

Brand Manager of Signal, Mihira Kulathunga said, "Unilever through Signal had been instilling good oral hygiene habits among people since 1982.

We are committed to promoting dental care, educating the masses on oral hygiene and implementing strategies to promote dental care among children."