Smak earns high reputation in Europe, ME export market
Sri Lanka's fruit and herbal drink "Smak" has earned a high
reputation in the export market in Europe and the Middle East.
Country Style Foods Ltd, the producer of "Smak" fruit and herbal
"Ready to serve drink" (RSD) commenced exports a few years ago. A
spokesman for the company said "Smak" has earned a good name in the
natural and health drink market. Country Style Foods Ltd commenced
production in 1980 manufacturing fruit drinks, herbal drinks and milk
At that time there was a vacuum in the natural and health drink
market. During the last 26 years the company continued to expand its
activities and gained considerable marketing strength by holding the
major market share of the natural and health drink (RTS) market.
Explaining the response received from the export market, the
spokesman said, that exports appear to be very promising due to the very
high quality standards which are being developed and maintained for Smak
products in accordance with all food regulations and standards at home
and abroad. To meet the increasing demand for Smak products, the company
has taken steps to expand the production capacity and other related
Specially wholesome and ripe selected fruits, from the best
fruit-growing areas in the country are being used for production. Herbal
drinks such as Eramusu and Ginger are being prepared from the best
quality herbs to ensure their efficacy to promote health. Milk added
drinks are also being prepared from carefully selected milk ingredients
to get the best nutrition value under strict hygienic conditions.
A ninety-acre land for a specially selected variety of mango
plantation is owned and managed by the company.
The fruit plantation activities will be expanded to meet the high
demand of "Smak" drink raw materials.
Mango, Mixed fruit, Pineapple, Passion fruit, Woodapple, Lime, Beli
and Soursop drinks are some of the popular "Smak" fruit drinks available
in the local market.
"Smak" has introduced low sugar and no added sugar drinks in keeping
with the original recipe fruit drinks in single serve disposable packs.
The bottled pieces of local fruits containing Sri Lankan pineapples have
a high demand in Germany and other European countries.