Clogard awarded SLS Mark
Hemas Marketing (Pvt) Ltd's flagship brand of toothpaste, Clogard,
was recently awarded the Sri Lanka Standards Certification (SLS) making
it the first and only brand of toothpaste in Sri Lanka to receive this
stamp of approval.
Launched in 1992 and marketed by HMPL, Clogard is a fully Sri Lankan
brand which provides its consumers with the goodness of time-tested
clove oil and scientifically proven fluoride. Clogard commands 33%
volume share of the Sri Lankan toothpaste market.
Managing Director of Hemas Marketing Debu Bhatnagar said, "We are
delighted that the SLSI has accepted Clogard as a brand worthy of SLS
endorsement. This is a recognition of Clogard's commitment to quality."
Since its inception, Clogard has played a major role in educating the
masses about the importance of proper oral hygiene. In this regard, the
brand conducts dental awareness programs in schools and clinics,