Singer IT Mobile Knowledge Bus launched

Singer Sri Lanka, launched its latest pioneering initiative, the Singer IT Mobile Knowledge Bus. Hemaka Amarasuriya, Chairman, Singer Sri Lanka and Sriyan De Silva Wijeyratne, Country Manager, Microsoft Sri Lanka unveiled the bus amidst a large gathering of corporates and guests.

With the aim of linking people to the future, the concept of the IT Mobile Knowledge Bus took shape with Singer Sri Lanka focusing on enhancing the use of computers by taking the knowledge and skills to the grassroots level as well as developing the market for AGC, their own brand of PCs.

The Singer IT Mobile Knowledge Bus will cover Colombo and its outskirts this month, further expanding its coverage of the entire island, except for the north and the east.

Ravi Balraj, Deputy Marketing Director, Singer Sri Lanka said, "There is a huge mass who has knowledge of the value of a computer and of having the right skills, but still do not know the basics such as how to put it on and use what is available. The bus will open the avenue of letting the individual walk into the bus and experience first hand our range of PCs. If he or she makes a decision to buy the product, the individual comes to the right source.

Singer is reputed for its trusted excellence, it is a household name so it is an extension of the services we already provide.

Instead of having the customer come to us, we go to their doorstep and give them the opportunity of having access to a PC, whether it be a hands on session or being able to purchase a PC."

"Our aim is to become the main player in the PC industry. We launched our own brand, AGC Personal Computers two years ago. It is the number one brand in the country to have genuine Microsoft software.

We want to further develop our brand and this is our value proposition. We see this initiative as being in synergy with our efforts to help with knowledge building on PCs," Balraj said.