CCS teams up with Triad

Ceylon Cold Stores (CCS), the guardian of Sri Lanka's most respected and loved beverage brand, Elephant Soft Drinks, has teamed up with Triad in a bid to take the Elephant House legacy to unprecedented spheres.

Referring to this new alliance Srikanth Selladurai, Vice President and Head of Beverages of CCS said; "our choice of Triad as a communications partner stems from a number of compelling reasons. First of all, they have an unmatched record in establishing and growing local brands, confidently pitching them against multinational giants. This is a direct result of their ability to tap into and understand the local consumer sentiment and psyche.

Dilith Jayaweera, Jt. Managing Director of Triad said; "at Triad we see this partnership as one of the most compatible brand fits that an agency can achieve with a client - we are one in spirit and in our ultimate goal - we both want to prove that "Sri Lanka can", and as such we are very confident of making Elephant Soft Drinks a case study, both in the Sri Lankan and global beverage marketing scenario".

Varuni Amunugama Fernando, the other Jt. Managing Director of the company said that "winning the Elephant Soft Drinks pitch was a dream come true for this maverick advertising company, with a "never say die" attitude.

The Triad Team looks at this achievement of the new year with excitement and enthusiasm, believing the year 2008 to be a milestone for the company as we celebrate 15 years of passion and teamwork that has successfully chartered a new course and culture in the local advertising industry".