Asian Business Forum 2008 on Jan 26

The Asian Marketing Federation (AMF) in collaboration with the Sri Lanka Institute of Marketing will hold the first 'Asian Business Forum 2008' under the theme 'Business in the new world' on January 26.

President AMF, Prof. K. Kamalgoda said the forum will comprise a wide range of topics that will focus on doing business in Asia and will not be confined to marketing.

"The first annual forum of the AMF to be held in Sri Lanka with three eminent keynote speakers from Asia will be of great significance to the corporate and marketing fraternity in the region", he said.

The President of the World Marketing Association, Hermawan Kartajaya, Prof. Hooi Den Huan of the Nanyan Technological University of Singapore and Prof. Arnold Dipickere of the Murdoch University of Australia will be the speakers at the forum.

"In a rapidly changing global business scenario it is vital to capitalise on opportunities and maximise on existing technology to reap a high return. The forum will focus on effectively promoting marketing in Asia", Prof. Kamalgoda said.

The forum will comprise three sessions on topics such as Marketing in the changing landscape, Tapping global and Asian opportunities and using technology to create marketing opportunities.

- LF