Seylan launches Thagi Pita Thagi

Seylan Bank launched the 'Seylan Thagi Pita Thagi' rewards scheme, which offers dual benefits and reward structures.

The rewards scheme is linked to eight Seylan Bank products 'Seylan Sure' (personal savings and current accounts), 'Tikiri Plus' (minor savings accounts), 'Fixed Deposits', 'NRFC' (savings and fixed deposits), 'Cool Cash' (youth accounts), 'Pawning', 'Credit Cards' and 'Debit Cards', most of which have their own inbuilt rewards and benefit schemes. Seylan Thagi Pita Thagi offers gifts, taking the concept of rewards to a different platform.

At the launch of ‘Seylan Thagi Pita Thagi’ (L to R) Deputy General Manager (Marketing) Tilan Wijeyesekera, Chairman Seylan Bank Eastman Narangoda, Executive Director R. Nadarajah and General Manager/CEO Kapila Ariyaratne.

The overall winner selected from the grand draw at the end of the six-month promotion wins a luxury house worth Rs.15m.

The 10 winners selected from the six monthly draws win from among Rs. 1 m, motor cycles, LCD TVs, refrigerators, home entertainment systems, sofa sets, laptops, fully automatic washing machines, four burner gas cookers and gold sovereigns each month.

With the highest number of qualifying products ever, 'Seylan Thagi Pita Thagi also has 20 guaranteed monthly consolation winners (branch wise) in addition to the other lucky monthly winners.

Operative from October 24 to April 30, 2012, 'Seylan Thagi Pita Thagi' will have six monthly draws at the end of each month commencing November 2011 until May 2012.

Seylan Bank Chairman Eastman Narangoda, said that everything can be achieved if there are ideas. The bank has a large pool of ideas and this rewards scheme is a result of it."'Seylan Thagi Pita Thagi' re-juvenates the traditional concept of banking and thereby brings a whole new paradigm into play. This is possibly one of the most exciting rewards schemes in recent times and offers existing and new customers great chances of winning through different banking products.

This is our commitment to constantly innovate new products and reward customers, offering them the best, at all times".

Seylan Bank's General Manager/CEO Kapila Ariyaratne said, "This promotion is another example of our commitment to constantly deliver greater value to our customers by focusing on

more innovative value propositions. We are confident that the rewards scheme will soon become one of the most popular and sought after propositions in the financial services industry. Riding on its all-time high, Seylan is geared to consolidate its position. It was recently featured in the 'Top 20 Business Entities' by Business Today and was upgraded by Fitch Ratings to 'A-(lka)'.

SG