CIC Holdings gets new brand identity
In a strategic move to establish its new holding company status, CIC
Holdings PLC, formerly known as Chemical Industries (Colombo) PLC,
unveiled its dynamic rebranding with a fresh Brand Identity that
reflects the renewed aspirations of the company. The rapid
diversification CIC Holdings PLC has undergone in the past few years
called for a new brand identity that aptly reflects the diverse nature
of the group.
This new branding will serve to rejuvenate brand identities of its
diverse businesses. The distinctive new logo consists of two hands in
blue nurturing a growing plant, underscored by the company’s motto -
‘nurturing lives’.
The Brand Identity also brings out the brand essence of CIC as an
ethical company that adds value through its ability to use the richness
of the soil, indigenous resources and talent to help the community.
The image inspires brand values of pride, togetherness, caring,
ambitious, innovation and a down-to-earth approach to business. CIC
brand’s unique proposition endures to touch the lives of people by
improving their quality of life through health, nutrition and
livelihood.
|