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Sunday, 30 October 2011

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CIC Holdings gets new brand identity

In a strategic move to establish its new holding company status, CIC Holdings PLC, formerly known as Chemical Industries (Colombo) PLC, unveiled its dynamic rebranding with a fresh Brand Identity that reflects the renewed aspirations of the company. The rapid diversification CIC Holdings PLC has undergone in the past few years called for a new brand identity that aptly reflects the diverse nature of the group.

This new branding will serve to rejuvenate brand identities of its diverse businesses. The distinctive new logo consists of two hands in blue nurturing a growing plant, underscored by the company’s motto - ‘nurturing lives’.

The Brand Identity also brings out the brand essence of CIC as an ethical company that adds value through its ability to use the richness of the soil, indigenous resources and talent to help the community.

The image inspires brand values of pride, togetherness, caring, ambitious, innovation and a down-to-earth approach to business. CIC brand’s unique proposition endures to touch the lives of people by improving their quality of life through health, nutrition and livelihood.

 

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