Mediafactory, makes headway

Mediafactory was set up eight years ago as a media agency, but today it is a group. Sri Lankan entrepreneurs, Prashanth Supramaniam and Kapila Vidanagamage are the owners and joint Managing Directors of the Mediafactory group of companies.

"We started nine years ago, at Sellamuttu Avenue in a small room with just two laptops and one computer. I remember how dust from the ceiling would fall every time a train passed by. Sheer hard work, dedication and drive has seen us not just grow and sustain ourselves, against all odds, at the top of the media business, but has also seen us grow into a large communication group," Kapila Vidanagamage said.

"The journey was not easy as with our growth we became the target of our competitors. You see Mediafactory was taken lightly when it launched," he said. "But we launched Mediafactory knowing we had a product the market could not match. We started with a two million account which was Hienz Ketchup and our success in it opened us out to another account which was five million in annual billing. Great work on that opened us to a 60 million account and slightly over an year after launch we were over a billion in media billing," the Managing Director said.

"We continued to focus on delivering superior consultancy and increasing the gap between us and our competitors. Before long our clients were encouraging us to diversify. It was a big decision as we were unprepared to diversify into any venture unless we recognised we had a clear USP or advantage," he said.