Global travel up 52 million in 2013
International tourism exceeded expectations, last year, growing by
5%, to reach a record 1,087 million arrivals despite global economic
Data released by the World Tourism Organisation shows that an
additional 52 million international tourists travelled the world in
The forecast for this year, is for a 4 to 4.5 percent growth - again,
above the long term projections.
Demand for international tourism was the strongest for destinations
in Asia and the Pacific (+6%), Africa (+6%) and Europe (+5%). South-East
Asia with a growth of 10% was the leading sub-region.
As has been usual the past several years, in 2013, the tourism sector
showed a remarkable capacity to adjust to the changing market
conditions, fuelling growth and job creation around the world, despite
the lingering economic and geopolitical challenges. Tourism has been
among the few sectors generating positive news for many economies,
according to industry analysts.
The positive results of 2013, and the expected global economic
improvement in 2014, have set the scene for another positive year for
international tourism. The prospects are strongest for Asia and the
Pacific (+5% to +6%). The Americas and Europe are each expected to grow
by 3 to 4 percent.
In absolute terms, Europe welcomed an additional 29 million
international tourist arrivals in 2013, raising the total to 563
million. In relative terms, growth was the strongest in Asia and the
Pacific (+6%), where the number of international tourists grew by 14
million to reach 248 million.
South-East Asia (+10%) was the best performing sub-region, while
growth was comparatively more moderate in South Asia (+5%), Oceania and
North-East Asia (+4% each). The Americas (+4%) saw an increase of six
million arrivals, reaching a total of 169 million.
Among the 10 most important source markets in the world, Russia and
China clearly stand out. China, which became the largest outbound market
in 2012 with an expenditure of US$ 102 billion, saw an increase in
expenditure of 28% in the first three quarters of 2013. The Russian
Federation, the fifth largest outbound market, reported 26 percent
growth through September.
The performance of key advanced economy source markets was
comparatively more modest.
France (+6%) recovered from a weak 2012 and the United States, the
United Kingdom, Canada and Australia all grew at 3%. In contrast,
Germany, Japan and Italy reported declines in outbound expenditure.
Other emerging markets with substantial growth in outbound
expenditure were Turkey (+24%), Qatar (+18%), Philippines (+18%),
Kuwait, Indonesia, Ukraine and Brazil.