EGB refreshes Indian beauties

Elephant House Ginger Beer (EGB) partnered with Femina Miss India 2014 as the beverage sponsor of the week-long pre-pageant tour of Sri Lanka.

Hosted by Cinnamon Hotels and Resorts, the hospitality partner for the tour, the Femina Miss India finalists visited several exotic locations around the island.They savoured a selection of Sri Lankan delicacies including EGB during their tour.

Created from a recipe that is over a century old, EGB’s taste is derived from 100% natural ginger sourced locally from over 250 farmers in the Central Province.

“As a home grown brand, we are proud to showcase our rich culture and warm hospitality to the Miss India delegation,” said Head of Beverages, Elephant House and Vice President, John Keells Holdings, Daminda Gamlath. This year’s tour of Sri Lanka was the first step to move the event to newer destinations away from its host country. Walking the ramp in the latest designs from Sri Lanka, 25 finalists took part in a fashion show ‘Beauty and Glamour’.

The 70-member contingent from India also included five title holders of Femina Miss India 2013, over 20 international journalists and TV crew from different parts of India.