Singer, Unilever launch water purifier

Consumer durables specialist Singer (Sri Lanka) PLC and FMCG giant Unilever Sri Lanka Ltd, recently introduced the Pureit water purifier to the Western and Central Provinces.

Singer and Unilever target farming communities plagued by kidney diseases believed to have been caused by drinking water polluted by fertiliser.

Unilever Marketing Director, Siddhartha Banerji, handed over the distribution rights of the Pureit Ultima to Singer Chairman, Stephen Goodwin, at the Singer Lifestyle Exhibition.

The Pureit Ultima 418 RO, now distributed through selected Singer outlets has the technology to convert hard water into safe and clean water for drinking.

"The Pureit Ultima was built by specialist engineers at Unilever to break down the hardest of waters and it is a solution that has met the strict standards set by the US Environmental Protection Authority and the London School of Hygiene," a company spokesman said.