MAS Holdings presents amanté

MAS Holdings is South Asia's largest intimate apparel manufacturer and the region's most rapidly growing provider of active performance wear, accounting for an annual turnover of USD 1 billion. The company offers seamless concept-to-delivery solutions across the value chain, creating an award winning amalgamation of global operations.

Today, MAS Holdings is the leading strategic partner and strategic vendor to some of the most respected fashion and retail brands in the world. In addition to their demonstrated design, development and manufacturing excellence, the group also provides a range of non-apparel related solutions to other companies.

amanté is the leading brand of the MAS Brands portfolio. Launched in India in 2007 and subsequently in Sri Lanka in 2012, the brand embodies two decades of excellence by MAS in the field of lingerie. Their fully integrated supply chain and design studios in New York, London and Hong Kong offers international trends and styling forecasts enabling the brand to be competitive in the international arena.

With a vision to be the leading premium brand in the South Asia region, and the belief that fine lingerie is the privilege of every woman, amanté products are tailor-made to fit the silhouette, style and flavour of the South Asian woman.

Infusing a blend of confidence, glamour and subtle sensuality amante emphasises on the specialty and uniqueness of each product, just like the woman it adorns.

amante launched its first exclusive lingerie boutique at the Race Course Mall in December 13. The brand celebrated its first year anniversary in the Sri Lankan market in October 2013 and the opening of amante boutique is a demonstration of the confidence the brand has in the Sri Lanka market and a commitment to its customers. The store is designed to exude the look of an international lingerie store and is the first of its kind in Sri Lanka. It provides the Sri Lankan consumer with a pleasurable shopping experience and the freedom to select lingerie in her own private space, from a wide range of products to suit her different lingerie needs and moods.

The boutique also offers the services of private consultation to customers, where they could discuss various lingerie needs with an experienced lingerie expert. amante is the first to offer this type of a unique service to Sri Lankan customers.