Spice exports up 40% in 2013
Sri Lanka's spice exports rose 40 percent to $329 million in 2013
from $ 236 million in 2012. Spice export revenue was US$ 115 million in
2009, Export Development Board EDB statistics revealed.
As Sri Lanka's spice exports leaped by 40%, a new program was
launched by the EDB last week to boost exports of the perennial crop.
Meanwhile, a leading packaging consultant said that the Sri Lankan
export packaging sector is now maturing with more ‘high barrier package’
visibility.
“The key factor is how to market our spices. Our spices are
traditionally exported in bulk form. Sri Lanka now encourages value
added exports and discourages raw exports.
We need an open dialogue among exporters, industry and the EDB to
boost exports,” EDB Chairman Bandula Egodage told the first national
packaging awareness seminar organised by EDB for spice and allied
product exporters.
“The key factor is how to market our spices. The first impression
from packaging tells a lot to the consumer. Production of raw material
is encouraged but not exporting it, since value addition should be done
here for much needed foreign currency,” he said.
“The primary objective of today's event is to create awareness on
packaging quality. Second, to identify global trends - easy
identification and novel appearance in packaging enhances brand value
and creates additional sales. Third, we need an open dialogue among
exporters, industry and EDB so that exports are boosted,” Egodage said.
“The global packaging awareness session is another initiative by the
government to move spice exports, specially cinnamon, away from being
exported in bale form to consumer-friendly packaging material,” said DG,
EDB, Sujatha Weerakoone.
“This change in packaging not only assures quality but even build's
Sri Lanka's image while increasing exports. Packaging should reach the
consumer in its original condition,” she said.
“We invite the Lankan packaging sector to take part in various
international trade fairs facilitated by the EDB but with your own
financial arrangements. The internationally accredited ‘Pure Ceylon
Cinnamon Global Certification’ lion logo was not given by the government
to any particular company but only to a particular product design of the
given company,” Weerakoone said.
“The ownership of Pure Ceylon Cinnamon Global Certification is vested
with the EDB. This certification would give maximum value to our own
true cinnamon, which faces competition from cheap cinnamon known as
Cassia,” she said.
Lankan cinnamon exporter firms which were successful in fulfilling
the criteria to win the official sanction for the use of the
internationally accredited ‘Pure Ceylon Cinnamon Global Certification’
were awarded certification recently at the EDB.
“The design of the packaging sells the product. The 'packaging
barrier’ determines the performance of the product, which in turn,
determines whether the consumer will re-purchase it or not and
therefore, it's a key ingredient,” said Packaging Consultant and a
former top executive of an FMCG multinational, Abhaya Seneviratne.
“The ‘packaging barrier’ means to what extent the packaging material
can keep the product inside without becoming spoilt by the environment,”
he said.
“For instance, a high barrier plastic film packaging can seal spices
well from seeping moisture and water, while the same spices packaged in
a gunny sack could be contaminated due to the weak nature (low barrier)
of the sack,” Seneviratne said. |