Workshop on digital marketing

A two-day boot camp workshop on digital marketing was organised recently by Epitom Training, the training wing of Epitom Consulting, and eBusiness Academy, one of the pioneers in the South Asian region for Internet Marketing education.

Originally held in 2012 this repeat workshop was held this year, due to popular demand.

"The scope of digital marketing is immense and the smart marketeer who truly comprehends the multi-channel nature and uses each channel effectively will be ahead in the game," said Founder of Epitom Consulting and Epitom Training, Ragulan Tharmakulasingam.

The workshop covered a whole scope of subjects relating to digital marketing with methods and hands-on techniques to assist companies achieve their online potential.

Digital Marketing is the way forward for businesses to thrive in the global market, be it small business enterprises or large corporates.

Today, customers expect instant information and prefer social media sites and fora to get information regarding products and services.

Digital marketing taps into this modern trend by promoting businesses and services via digital means such as the internet, mobile phone and social media sites.

To learn, understand and use digital marketing is the best tool for a marketeer.

- SJ