Sun Pharma-Harcourts partnership continues

Dilip Shanghvi	Ahamed Rheyas

Sun Pharma Industries of India and Harcourts (Pvt) Limited teamed up to market Sun Pharma products in Sri Lanka in 1987.

"Today Sun Pharmaceutical Industries have attained the position of the largest Indian company in the US Generics space and the largest pharma company in India in chronic therapy", a spokesman for Harcourts said.

Steps taken in 1987 in international marketing have become giant strides across the global pharmaceutical market for Sun Pharma with an annual turnover exceeding 70,000 m Indian rupees. Sun Pharma was the first company whose pharmaceuticals Harcourts marketed in Sri Lanka in 1987.

"Today Harcourts stands as a diversified multi-disciplinary business group with interest in pharmaceutical marketing, cosmetics and personal care products, drug retailing with a chain of pharmacies, sports and fitness nutrition, and few other minor interests like Harcourts Homes," the spokesman said.

The Chairman of Harcourts, Ahamed Rheyas, cited Sun Pharma as the "jewel in the Crown" for Harcourts.