'Let it Shine'

A series of events has been organised by Odel to usher in the new year. This year's theme is 'Let it Shine' . "All of us on the Odel team are passionate about our Christmas makeover. We want to give all our customers a different experience every year, offering them a unique range of products in our stores, Odel, Founder and CEO Otara Gunewardene said.

The store will be full of products and fashionable accessories for men and women in keeping with the current trends that are especially designed for the festive season. This will give our customers a memorable experience to be enjoyed throughout the season, she said.

The Odel concept has been recognised and accepted by customers and it has created a niche market. The departmental store has gained popularity among foreigners and they account for a prime share in sales volume, Gunewardene said.

Odels' 2012 Christmas makeover was launched with a glamorous fashion show where models were attired in the latest trends, luxe, studs, gold, black and animal prints which highlighted the season's aspirations. The flagship store at Alexandra Place has been transformed into a yuletide wonderland.

The windows of the mansion are flecked with glittering stars, the walls accented in gleaming gold and the halls decked with little chandeliers.

A spokesman for the store said, "Odel has recorded strong financial performance year on year basis and looks forward to continue the same level with its expansion plan in place. It has stores in major locations in and out of Colombo and will be focusing on more stores in a customer centric approach."

- SJ