Sneak a peek at 'Heart FM'

First Sri Lankan film with a teaser trailer:

by Ruwini Jayawardana

There frequently couples and there are also equal numbers of love triangles. Senesh Dissanayake Bandara's newest cinematic experience, 'Heart FM' focuses on this topic.

This much awaited movie, a musical romantic thriller, will be released at the beginning on next year and will be the first Sri Lankan film to include a 'teaser trailer' as an advertising method.

A teaser trailer is a short trailer used to advertise an upcoming movie, game or television series. Teasers are very short in length compared to the typical theatrical trailer. They last between 30 to 60 seconds and usually contain little if actual footage from the film.

They are released long in advance of the film they advertise and they give as sense of curiosity about the film without telling its viewers about the content of the film. Teaser trailers are often made while the film is still being edited and as a result they may feature scenes or alternative versions of scenes that are not in the finished product.

"This method had been practiced in India for some years but it is with 'Heart FM' that the 'Teaser Trailer' will be brought before the Sri Lankan audience," explained Jayaratna Galagedara, the media coordinator of E.A.P. Films and theatres (Pvt) limited.

"The teaser trailer gives the spectator a glimpse of the film with visuals sans dialogue. It will provide a novel experience for them, a sneak into the beauty and music of the film to capture the true essence of what 'Heart FM' stands for - a touching tale of human experiences, music and romance."

The advertisement campaign was launched with the release of Giriraj Kaushalya's Sikuru Hathe on August 16.

'Heart FM' is the story behind a love triangle between Rajeev, Shakya and Mandakini.

Rajeev is a DJ at the radio station, Heart FM. He comes across Shakya through 'Home Delivery', a song request programmed.

Shakier is the rich and spoilt daughter of a well to do family. Glamorous, irresponsible and stubborn she wants things done her way despite what the consequences are or who gets hurt in the process. Her target is Rajeev whom she deceives into believing that she is Mandakini. But has she stepped too far this time?

Enter Mandakini, Shakya's elder sister. Young, beautiful and a divorcee, she acts the role of a single parent to her daughter, Rachel. Her career as a successful businesswoman leads her to Rajeev. And when they do meet - is it love at first sight?

The romance takes a twist and their life is about to be shattered as the third party invades. Shakya wants Rajeev and she will stop at nothing. Will she destroy the bound that holds them together or will she destroy her own self in the process?

'Heart FM' is produced by Soma Edirisinghe. The movie includes number of celebrities like Kanchana Mendis, Sachini Ayendra, Gayan Wickramathilake, Aruna Liyan, Irangani Serasinghe, Tony Ranasinghe, Chandani Seneviratne, Mahendra Perera and many more.