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Sunday, 8 April 2012

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BreadTalk launched in Colombo

BreadTalk, a world renowned food chain operator in Singapore opened its first outlet in Sri Lanka on Thursday. The outlet in Colombo marks the 15th market expansion of the BreadTalk Group which was founded as a food and beverage operator in 2000.

The duplex outlet comprises a build area of 300 squar metres with a capacity for 60 dine-in customers. The outlet in Colombo is the largest to-date.

Floss, cures of golden flower, 15 RPM sausage, curry naan, sardine sayang, curry dosa and smart aleck are some of the products of BreadTalk.

Sri Lanka Managing Director Yatila Wijemanne said that bread will do the talking and baffle the food chain industry in Sri Lanka.

"The launch of BreadTalk in Sri Lanka is a landmark day for the boutique bakery industry and quick service restaurants in the country", he said.

The BreadTalk Group has rapidly expanded to become a distinctive household brand owner that has made its mark on the world stage with its bakery, restaurant and food atrium footprints.

Its brand portfolio comprises BreadTalk, Toast Box, Food Republic, Din Tai Fung, The Icing Room, RamenPlay and Carl's Jr in China.With over 6,000 employees in 400 outlets worldwide the Group operates in

China, Hong Kong, Indonesia and the Middle East. It also operates more than 10 Michelin Star Din Tai Fung restaurants in Singapore and Thailand, as well as over 30 award-winning Food Republic food atrium in Singapore, Mainland China, Hong Kong, Taiwan, Malaysia and Thailand.BreadTalk (Pvt) Ltd. CEO ASEAN, James Quek said that the outlet in Colombo is not a mere bread shop but it is the presence of a globally renowned brand in the country.The tantalising range of bakery products will help create a new bakery culture in Sri Lanka. LF

 

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