Novel housing project in Athurugiriya soon
Prime Homes International Ltd, a BOI approved company will launch a
novel housing project in Athurugiriya in the near future themed
"Affordable luxury".This theme was introduced to blend with the concepts
of affordability and luxury and to give the customer a unique housing
experience said Chairman B.A.Premalal.
A customer who purchases a house under this project will get an
opportunity to enjoy modern day luxuries such as a swimming pool,
gymnasium paved roads as well as a 24 hour security service. He said
that this concept will be launched to give customers the best when it
comes to housing as a customer invests his life's long earnings to have
his dream home.
Prime Lands, the flag ship company under the group with four branches
in Kandy, Galle, Embilipitiya and Horana cover over 12 districts in the
country focus on customer needs with an innovative process.
"We as a company always cater to the needs of customers",said
He said eight months ago Prime Lands, acquired the troubled
pioneering micro finance company and rebranded it as Prime Grameen Micro
Finance Ltd. It is a Central Bank approved finance company and has 48
branches covering the island.
The focus of this company is to provide micro finance loans to needy,
marginalised women to commence an enterprise of their own.
artist's impression of
the housing scheme
The company offers advances to needy womenfolk and helps to create
micro entrepreneurs in the country which positively contributes to
alleviate poverty in the country. He said that since, they acquired the
company within a short period of seven months . They have disbursed over
Rs 2.3 b in micro loans to over 80,000 customers.
Prime Grameen Micro Finance ltd. is empowered by the Central Bank to
secure deposits from the public as a Licensed Financed Company.
He said that the deposits contribute to provide the finance to
generate micro loans and called them 'Deposits in humanity'. He said
that micro loans from Rs 25,000 to Rs 100,000 defines a positive change
in the lifestyles of the beneficiaries. The Prime Grameen theme of
'Bringing life to the World of others' is mainly achieved through
'Deposits in Humanity' by
the ever enlarging depositor base. Premalal said that the company has
started to record profits after the company was taken over by Prime
Lands while it has helped to build trust and confidence among new and
existing customers. He said that they have received over 500 new
deposits whilst deposits to the value of over Rs 500m had been renewed.
They are planning to launch novel products for the SME sector to
enhance the SME sector he said.