Tourism Development Authority, a shot in the arm for industry
The Tourism Authority will look into more aggressive promotions
and marketing of destinations.
The Tourism Development Authority set up under the new Tourism Act
which will come into force from tomorrow will infuse new blood to the
industry with a vibrant public private partnership. Additional
Secretary, Ministry of Tourism, George Michael said the Tourism
Development Fund set up under Section 25 of the Tourism Act is one of
the most far-sighted recommendations in the new Act.
"The funds that the tourism industry gets are not sufficient to carry
out promotional and marketing activities. Promotional activities of
target markets had to be curtailed due to lack of funds", he said.
The industry depends on the Treasury for funds which had been
providing Rs. 140 million annually for tourism promotional activities
prior to 2004.
The Treasury provided Rs. 700 million this year for promotional work.
The development fund will target a collection of Rs. 900 million
annually which will be ploughed back to the industry for product and
human resource development.
Collection of one-third of Airport tax and one percent from all
registered institutions of the Tourist Board are the sources of funds to
the tourism industry.
"Provisions under the Tourism Act to set up administrative structures
to carry out projects with an equal representation of the private and
public sector will be a great support to the industry", Michael said The
Hotels School will be an independent organisation under the Tourism Act.
Chairman, Sri Lanka Conventions Bureau, Prema Cooray said private
public sector partnership in tourism promotion will be a new impetus to
The private sector which has a majority stake in the industry will
play a vibrant role in developing the industry.
The Tourism Development Authority set up under the Act will oversee
policy and product management.
The representaion of the private sector in the Promotion Bureau will
help promote the destination in an effective manner.
All structures under the Authority are geared to take the industry to
new heights, he said.
Group Director Hem Tours (Pvt) Ltd., Abbas Esufally said the private
sector which has a majority stake in the industry is well represented in
all institutions under the Tourism Development Authority.
The Promotions Bureau, Sri Lanka Institute of Tourism and Hotels
Management, the Sri Lanka Conventions Bureau and the Tourism Advisory
Committee were set up under the Authority.
The Tourism Authority will look into more aggressive promotions and
marketing of destinations.
Renton de Alwis, Chairman, Sri Lanka Tourist Board was appointed the
new Chairman of the Tourism Development Authority and the Promotion
Bureau. Ken Balendra was appointed Chairman of the Tourism Advisory