SLIM to launch Lankan Effies

The Sri Lanka Institute of Marketing (SLIM), the national body which actively engages itself in enhancing the marketing profession and other related fields in the country will launch the Sri Lankan version of the globally acclaimed Effie Awards shortly.

Chairman of the Asia Pacific EFFIEs Committee, Judd Labarthe, will be present at the launch ceremony.

The EFFIE Awards honour the most significant achievement in the business of marketing communications (ideas that work).

The Effies recognise any and all forms of consumer engagement that contribute to a brand's success. Any marketing medium is eligible for an Effie, as long as results are proven, including Print, TV, Radio, Outdoor, Internet, Guerrilla, Digital, Package Design, Events, Street Teams, PR, Paid or Unpaid Media.

Introduced by the New York American Marketing Association in 1968, the Effie Awards have since expanded to 30 countries on five continents worldwide.

In addition, there are also Euro Effie and Asia Pacific Effie programs honouring effective trans-border communication campaigns. "We believe that the launch of the Effie awards in Sri Lanka will propel the country's marketing communication industry to unprecedented heights.