Postcard to emancipation

A unique campaign to create awareness about women’s rights:

It’s just a rectangular piece of thin cardboard, innocuous in terms of influence, even fragile if one considers its breakability. But the message it is seeking to deliver is potent – Empowerment. Equality. Emancipation. Rights.... simple words, yet powerful in their import, especially for women, for whom every step forward towards an enlightened world has been akin to breaching a new frontier of male domination. Little wonder then that round the world 62 million girls don’t have access to education, 1 in 3 women experience gender-based violence in her lifetime and more than 287,000 women, 99 percent of them in developing countries, die from pregnancy and childbirth-related complications every year.

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